Zoom background's impact on perceived competence explained
In the digital age, first impressions matter more than ever, especially in a virtual setting. A recent study led by Associate Professor Paddy Ross and colleagues at Durham University's Psychology department sheds light on the impact of virtual backgrounds on how we are perceived during online interactions.
According to the research, the best virtual backgrounds for creating a positive first impression are clean, uncluttered, and professional. A neat home office or a plain, soothing-colored wall would be ideal choices. On the other hand, overly busy, messy, or distracting backgrounds, such as cluttered rooms, loud patterns, or inappropriate settings, can undermine a speaker's professionalism and focus, and potentially detract from their message.
The study, which involved more than 160 individuals evaluating a selection of images of people against various virtual backgrounds and facial expressions, found that a background of house plants and books significantly contributes to creating a trusting and competent first impression. Conversely, comedy or living room backgrounds consistently score the lowest.
The findings offer practical tips for anyone preparing for a virtual audience, such as an online job interview or business meeting. A happy demeanor, in addition to a smiley expression, also contributes to creating a trusting and competent impression.
Durham University's Psychology department is a collegiate and welcoming department, committed to success for all who work there. The department is ranked in the Top 10 Psychology departments in the UK by The Complete University Guide 2022 and in the World Top 100 in the QS World University Rankings by Subject 2023.
The department actively prepares students for working life through dedicated teaching sessions, an optional placement module, external speakers, and an employability retreat. With this research, Durham University continues to be at the forefront of understanding and shaping the future of communication in the digital age.
For those interested in accessing the full article or more detailed metrics from Dr Ross's research, academic databases such as SAGE Journals or contacting Dr Ross’s research group directly could provide complete insights. Dr Ross's work often focuses on the digital extended self and impression management, which includes environmental cues like virtual backgrounds in remote communication.
[1] The research trends on digital identity presentation and online behaviors referenced in related 2025 studies.
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