Zagreb's Medical Sector Revival in Spotlight: Insights from ZagrebMed (Interview)
Zagreb, the capital city of Croatia, is making a name for itself in the medical tourism industry with the launch of ZagrebMed. This innovative initiative offers a one-stop platform for patients seeking personalized, affordable, and high-quality medical services.
ZagrebMed prides itself on providing 100% personalized offers for patients without any additional costs. The platform, which is completely free to use, is supported by a dedicated patient coordinator to assist users. This coordinator helps patients navigate the system, ensuring a smooth and hassle-free experience.
The competitive advantages of Zagreb in medical tourism are numerous. The city boasts modern and well-equipped medical facilities, affordable prices, accessibility, multilingual staff, and comprehensive medical services. ZagrebMed's offerings extend beyond just medical services, as it provides complete packages that include airfare, airport transfer, and accommodation in leading Zagreb hotels, in partnership with Croatia Airlines and Obzor Holidays.
Zagreb's long-standing tradition in medical education, with a Medical School over 100 years old, further bolsters its credibility in the medical tourism sector. The city's doctors are highly recognized throughout the EU and the USA due to their world-class qualifications and Croatia's emphasis on quality medical education and research.
ZagrebMed is part of a larger European network aimed at promoting cooperation, protecting thermal heritage, and strengthening medical tourism linked to thermal spa traditions. This collaboration enhances Zagreb's visibility and capacity as a medical tourism destination by integrating historic thermal town heritage and wellness tourism into broader European strategies.
European residents can avoid long waiting lists and get medical care in Zagreb's best private clinics without any waiting time. The platform currently has 10 medical partners and plans to have 30 by the end of the year, with a limited number of institutions per medical branch to provide multiple offers to patients.
ZagrebMed's primary target groups are European patients seeking affordable healthcare, patients from neighboring countries, cosmetic surgery and dental tourists, fertility treatment seekers, and wellness and rehabilitation tourists. The remote work revolution, accelerated by technology and the COVID-19 pandemic, creates new opportunities for Zagreb's medical tourism development, including extended stays, increased affordability, digital health solutions, and a focus on lifestyle and wellness.
ZagrebMed sees medical tourism as a main industry with potential for significant growth in the next few years, positioning Zagreb as a center of medical excellence. The initiative is a new umbrella organization showcasing the best of Zagreb's medical tourism, and it believes in a strong public-private partnership for the development of Croatia's medical tourism.
The platform enables simple and safe booking of health services in renowned private institutions in Zagreb through an automated digital process. Over 200 individual medical services are already available through ZagrebMed, and the service is available in English, German, and Italian. For more information, visit ZagrebMed's website at www.zagrebmed.com.
[1] Source: European Historic Thermal Towns Association (EHTTA)
- With the support of ZagrebMed's automated digital process, business opportunities in the medical tourism industry are becoming increasingly accessible to English, German, and Italian-speaking entrepreneurs seeking affordable healthcare services in Zagreb.
- As part of a larger European network, ZagrebMed's emphasis on health and wellness, combined with its commitment to finance and business, positions the city as a desirable destination for medical-condition patients, as well as for those seeking cosmetic surgery, dental care, fertility treatment, wellness retreats, and rehabilitation.
- The partnerships between ZagrebMed, Croatia Airlines, and Obzor Holidays demonstrate the city's dedication to providing not only medical services but also comprehensive packages that include travel arrangements and accommodations, bringing a unique appeal to the health-and-wellness sector while fostering growth in the finance and entrepreneurship aspects of Zagreb's medical tourism industry.
){kind=link}