Top 17 Korean Skincare Brands and Products to Try Out in 2025
In the ever-evolving world of skincare, Korean brands continue to dominate the market with their innovative and effective products. Here's a roundup of the leading Korean skincare brands to watch in 2025, each offering unique formulations that cater to various skin concerns.
Anua, known for its pure, organic, cruelty-free, and vegan formulations, stands out for its targeted, concentrated treatments that minimize irritation. One of Korea’s well-established brands since 1985, Etude, delivers an extensive range of cosmetics and skincare with a playful, colourful aesthetic.
Haruharu Wonder, a clean, vegan brand, is famous for products infused with fermented black rice extract, using 95% naturally-derived ingredients for gentle daily care. CosRX, widely popular for effective results-driven formulations, targets common skin concerns like acne and sensitivity.
Medicube, a beauty tech brand, is known for innovation in skincare, leading Amazon’s 2025 Prime Day bestseller list in beauty. K-Secret, noted for anti-aging products, features retinal liposome technology combined with Korean botanicals such as black ginseng and fermented beans.
Round Lab, recognized for firming creams like the Camellia Deep Collagen Firming Cream and sun serums with high SPF protection, is another brand to watch. Dr.G, known for wrinkle masks with ingredients like black snail retinol supporting skin regeneration and anti-aging, completes our list of top brands.
These brands represent a strong mix of organic, vegan, innovative tech-based, and traditional herbal ingredient-centered skincare favored in 2025. Their signature products focus on brightening, firming, anti-aging, hydration, and sun protection, which are key K-beauty trends today.
Other notable brands include Laneige, a Korean skincare brand focusing on hydration science, offering products that deliver deep moisture and revitalization. Key ingredients used by Laneige include glycerin and hyaluronic acid. Laneige's Lip Sleeping Mask has over 30,000 five-star reviews online.
Klairs, established in 2010 in South Korea, uses key ingredients such as vitamin C, centella asiatica, and licorice root extract. Famous products of Klairs include the Supple Preparation Facial Toner and Freshly Juiced Vitamin C Serum.
Banila Co., established in 2005 in South Korea, uses ingredients like papaya extract, acerola extract, and hot spring water. Famous products of Banila Co. include the Clean It Zero Cleansing Balm and Prime Primer.
Skinfood, established in 1957 in South Korea, uses ingredients such as black sugar, egg whites, and avocado oil. Famous products of Skinfood include the Black Sugar Mask Wash Off and Egg White Pore Foam.
TonyMoly, established in 2006 in South Korea, uses ingredients like green tea, bamboo sap, and hyaluronic acid. Famous products of TonyMoly include the I'm Real Sheet Masks and Panda's Dream Eye Stick.
Beauty of Joseon, established in 2016 in South Korea, uses key ingredients such as ginseng, niacinamide, and honey extract. Famous products of Beauty of Joseon include the Glow Serum and Dynasty Cream.
Round Lab, established in 2017 in South Korea, uses ingredients like deep sea water, panthenol, and allantoin. Famous products of Round Lab include the Dokdo Cleanser and 1025 Dokdo Toner.
Some By Mi, established in 2016 in Seoul, Korea, uses ingredients like AHA, BHA, PHA, snail mucin, and tea tree extract. Famous products of Some By Mi include the AHA-BHA-PHA 30 Days Miracle Toner and Snail Truecica Miracle Repair Serum.
These brands, along with Maker's Row, which supports entrepreneurs in sourcing packaging, formula creation, and product design, continue to shape the Korean skincare industry, offering a wide range of gentle, effective, and skin-friendly products.
The global Korean skincare market is projected to be worth $21.8 billion in 2025, making it an exciting time to explore and discover the innovative offerings from these top Korean skincare brands.
In the realm of health-and-wellness and lifestyle, science plays a significant role in the Korean skincare industry, with brands such as Anua, CosRX, and Some By Mi utilizing scientifically-advanced formulations like retinal liposome technology and vitamin C. Additionally, the notion of holistic health is reflected in brands like Skinfood and Round Lab, which use natural ingredients like black sugar and deep sea water in their products.
