Therapeutic approach based on inducing an unpleasant response to undesirable behaviors, instances including its intent, illustrations, and heated debate
Aversion therapy, also known as deterrent therapy or aversive conditioning, is an unconventional approach to behavior management. It involves repeatedly linking an undesirable behavior with a disagreeable experience to discourage that behavior. This approach is mainly used to combat addictive behaviors such as smoking, alcohol use disorder (AUD), gambling addiction, and even nail-biting.
One popular example of aversion therapy is emetic counter conditioning. In this therapy, individuals are given a medication to induce nausea and vomiting, then encouraged to consume alcoholic beverages. The idea is to develop a negative association between drinking alcohol and feeling sick. Graphic warning labels on cigarette packages, featured in 118 countries, are another form of aversion therapy, as they depict the potential health consequences of smoking.
However, aversion therapy has its fair share of criticism. Some mental health professionals view it as unethical due to its punitive nature, which may cause psychological distress or physical pain. This controversial practice was also used in the past to 'treat' homosexuality, which is now recognized as a violation of human rights.
Despite some positive results in the short term, research indicates that aversion therapy may not be an effective long-term solution for nicotine addiction or overeating. The long-term effectiveness of aversion therapy for treating substance use disorders remains debatable, with a need for further research to determine its lasting benefits.
In a 2017 study, emetic counter conditioning was found to reduce alcohol cravings and increase sobriety rates for 13 individuals with AUD. However, whether these effects are temporary or long-lasting remains uncertain. Other addiction-related behaviors, like smoking and overeating, may not respond as favorably to aversion therapy.
Amid these ethical and effectiveness concerns, it's crucial to approach aversion therapy with caution and consider it as just one piece of a comprehensive treatment plan for substance use disorders. Aversion therapy should be carefully evaluated against other treatment options to ensure the best possible outcomes for individuals seeking recovery.
Psychology and psychiatry often explore science-backed health-and-wellness and mental-health therapies-and-treatments, but aversive conditioning, sometimes used for addictive behaviors, is a controversial approach. While emetic counter conditioning might momentarily lessen alcohol cravings in some individuals, its long-term effectiveness is questionable, and it's important to consider alternative medicine methods like psychotherapy to address substance use disorders more holistically. Professionals in the field of psychology and mental health also emphasize that aversion therapy, due to its potentially harmful effects, should be part of a broader treatment plan and carefully evaluated against other therapies.