Sustainable solutions for oxidized hair: addressing the concern
### Natural Ingredients and Sustainable Practices for Vibrant, Healthy Coloured Hair
In the ever-evolving world of hair care, an increasing number of consumers are seeking natural and sustainable solutions to maintain the vibrancy and health of their coloured hair. This shift in preference is driven by the growing awareness of the potential harm caused by harsh chemicals and non-renewable resources.
#### Effective Natural Ingredients
Aloe Vera juice, renowned for its hydrating and soothing properties, plays a significant role in prolonging the life of coloured hair. By maintaining the health and vibrancy of the hair strands, Aloe Vera helps to preserve the intensity of the colour [3].
Acai Berry extract, a common ingredient in professional hair care products, offers protection against oxidation, ensuring that the colour remains vibrant for longer [5]. Shea Butter oil, with its moisturizing and antioxidant properties, nourishes both the hair and scalp, promoting sustainable hair care [1].
Henna and Indigo, natural dyes, not only colour hair but also help prevent colour loss by strengthening the hair fibre when used correctly [1][4].
#### Practices for Sustainable Hair Care
Opting for plant-based dyes like henna and indigo is a step towards sustainable hair care, as these dyes colour hair without the use of harsh chemicals [1][4]. Choosing shampoos specifically formulated for coloured hair can also help maintain colour intensity [5]. Protecting hair from environmental stressors, such as the sun and heat, is crucial. Regularly using a hair mask or leave-in conditioner can shield hair from these stressors [5].
#### Combining Natural Ingredients for Enhanced Effects
Lemon juice, known for its lightening properties, can be combined with honey for a safer and more moisturizing effect. This combination provides a balanced approach to lightening hair [2]. Aloe Vera, when mixed with other natural ingredients like coconut oil, offers comprehensive hair care, moisturizing and protecting the hair [3][2].
#### Introducing Kerarice: A Sustainable Solution for Hair Colour Oxidation
Kerarice, an active ingredient for hair colour oxidation, is a miracle solution that addresses a chemical problem with a natural one. Developed by Provital, Kerarice adheres to sustainability standards and protects hair fibres from oxidative damage caused by solar radiation [6].
Kerarice is rich in rice proteins and acts as a repair agent for hair fibres, exerting a repairing action from the inside [7]. This ingredient promotes complete ingredient transparency and significant durability [6].
Provital manufactures Kerarice using waste resulting from the milling of this rice species, contributing to the circular economy [6]. As half of the world's population uses rice as a staple food, the use of Kerarice for non-food purposes could potentially interfere with economies and ecosystems.
#### Meeting Consumer Demands for Innovative and Sustainable Solutions
Consumers want hair care products that work and take care of them, and Kerarice helps brands meet these demands. Trichologists from the University of Estadual de Campinas in Brazil discovered that UVB and UVA rays are the main culprits behind hair protein loss and colour changes that characterize oxidized hair [8].
In 2019, increasing awareness of natural resource depletion was expected to drive demand for ecological solutions [9]. Kerarice promotes this demand, as it is derived from Oryza sativa L, a variety of rice with powerful antioxidant properties [10].
Brands that implement circular economy initiatives are also favored by consumers, as they prioritize brands that share their ideals, such as environmental concern [11]. The hair care market is expected to grow by over 3% due to consumer demand for innovative and scientific solutions [12].
In conclusion, the integration of natural ingredients and sustainable practices is key to combating hair colour oxidation and promoting sustainable hair care. By choosing products containing ingredients like Aloe Vera, Acai Berry extract, Shea Butter oil, and Kerarice, and adopting practices such as using natural dyes, gentle shampoos, and protective hair care products, consumers can maintain the vibrancy and health of their coloured hair while supporting the environment.
The Aloe Vera juice, Shea Butter oil, Acai Berry extract, and Kerarice are natural ingredients that contribute to effective health-and-wellness practices for vibrant, coloured hair. Embracing sustainable practices such as opting for plant-based dyes, choosing shampoos specifically formulated for coloured hair, and protecting hair from environmental stressors, help in maintaining the vibrancy and health of coloured hair while promoting environmental concern.
