Retail outlets experience novel advancements thanks to DM's inventive strategies.
In a groundbreaking move, the German drugstore chain, dm, has unveiled an innovative AI-powered skincare service called Lovi. This cutting-edge app, developed in collaboration with the startup Dermanostic, promises to revolutionise skincare by providing personalised recommendations based on individual skin conditions [2].
Lovi works by scanning your skin through a smartphone camera, analysing its condition, and suggesting suitable products from dm's private labels: Balea, Balea med, and Sundance. It also evaluates the effectiveness of the skincare products currently being used [2].
The service is currently undergoing testing in five select branches: Berlin, Braunschweig, Düsseldorf, Karlsruhe, and Münster. Customers can upload a photo online or use machines at these locations to determine their skin type. Results can be sent via email if desired [1].
The AI-based skincare solution also offers skincare tips and assesses UV sensitivity, helping users make informed choices about their skincare routine. With its personalised approach, Lovi aims to move beyond generic drugstore options, offering more effective skincare solutions [2][3][5].
Interestingly, this move by dm follows a similar initiative by competitor Müller. As drugstore chains, dm, Müller, Rossmann, and Budni, offer a wide range of products beyond cosmetics and hygiene, including toys, books, school supplies, pet food and supplies, and photo printing services.
The success and popularity of Lovi among customers could potentially lead to its expansion to other branches. However, dm has not yet published any plans regarding the potential expansion of the AI-based skincare solution [4].
Customers are eager to try out this new service, marking a significant step forward in personalised skincare solutions. As the world of skincare evolves, it will be exciting to see how this innovation shapes the future of drugstore skincare offerings.
[1] dm.de, 2022. dm tests AI-based skin care solution in five branches [2] Cosmetics Business, 2022. dm launches AI-powered skincare app Lovi [3] Beauty Packaging, 2022. AI Skincare Services: The Future of Personalised Beauty [4] No specific source available for this information.
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