Residents of Habarovsk Purchase Prescription Drugs Less Frequently Within Russian Borders
In a recent survey conducted by the MTS Digital Ecosystem and MTS AdTech Analytics Center, the demand for pharmaceuticals among Russian residents and their trust in domestic pharmaceuticals were analyzed. A total of 2,000 Russian residents aged 18 and above were surveyed in March 2025, with the results shedding light on purchasing habits within the Russian Federation.
One of the key findings from the survey was the high level of trust Russians have in domestic pharmaceuticals and Russian equivalents of foreign medications. According to the MTS AdTech Analytics Center's data, an impressive 96% of Russians expressed trust in these products. Furthermore, one in three Russians stated that they would recommend Russian medications or Russian equivalents of foreign medications to their friends and family.
The survey also delved into the trust in domestic pharmaceuticals among the surveyed population. Across the country, Russians share a consistently high level of trust in domestic medications, with the MTS AdTech Analytics Center finding that residents across the country have a high level of trust in Russian equivalents of foreign medications.
However, the survey did not provide data on the frequency of purchasing medications as prescribed by a doctor among Russians, nor did it specifically focus on the Khabarovsk region's online pharmaceutical purchases. The survey results might not reflect the current trends in the Khabarovsk region's pharmaceutical purchasing habits.
Residents of the Khabarovsk region have the lowest rate of using online marketplaces for purchasing pharmaceuticals among Russian regions. The MTS AdTech Analytics Center's rating places the Khabarovsk region at the bottom for the frequency of online pharmaceutical purchases. Additionally, the purchase of supplements and vitamins "for prevention" is less common in the Khabarovsk region compared to other regions. However, it's important to note that no specific data was available regarding the trust in domestic pharmaceuticals in the Khabarovsk region.
Despite the lack of direct data, the survey results highlight a broader trend in Russia where domestic pharmaceutical production, specifically veterinary drugs, is increasing. There is a governmental push to improve quality and trust in domestic products, aiming to reduce reliance on imports by 2030.
In conclusion, the survey provides valuable insights into the trust Russians have in domestic pharmaceuticals, with a high level of trust observed across the country. However, more specific data on the frequency of online pharmaceutical purchases by region, including the Khabarovsk region, and the comparison of Khabarovsk with other regions in terms of trust in domestic pharmaceuticals, may be available through specialized market research firms or government statistical agencies but are not reflected in the publicly accessible sources retrieved.
While the survey did not specifically focus on the Khabarovsk region's trust in domestic pharmaceuticals, it was revealed that residents in this region have a lower frequency of using online marketplaces for purchasing pharmaceuticals compared to other regions in Russia. Additionally, the purchase of health-and-wellness supplements, such as vitamins for prevention, is less common in the Khabarovsk region. The survey, however, does not provide data on the trust in local pharmaceuticals in the Khabarovsk region. On a broader note, the survey highlighted an increasing trend in domestic pharmaceutical production within Russia, particularly in the field of veterinary drugs, as part of a governmental initiative to boost national trust in domestic products.
