Introducing Leak-Proof Shapewear by Knix
Knix, the Canadian intimates and apparel brand, has made a significant stride in its growth journey by expanding into the United States. The brand, which was acquired by Essity last September, has opened its 14th standalone store in Soho, New York City, and launched a fulfillment center in Ohio to better serve U.S. customers [1]. Knix aims to have 20 stores across North America by the end of 2025 [1].
Knix is renowned for its leakproof, absorbent underwear and intimate apparel. While the search results do not explicitly mention "absorbent shapewear," Knix's product line encompasses leakproof and absorbent intimate apparel. Being described as a #1 Leakproof Brand and a leader in leakproof apparel under Essity suggests they offer absorbent apparel that could include shapewear options [3][4].
The brand has now launched the Leakproof Shapewear collection, which includes high rise brief and short silhouettes. The collection is designed to provide both absorbency and shaping benefits, making it an ideal choice for those seeking comfort and support [5]. The prices for the brief and shorts in the Leakproof Shapewear line are $55 and $65, respectively [6].
The Leakproof Shapewear line can absorb around 0.8 to three teaspoons of liquid, equivalent to about one to three regular tampons or about one to two pantyliners [7]. The line is available for direct purchase by consumers [8].
In addition to the U.S. expansion, Knix is not alone in its product diversification. Brands like Cuup have expanded into sleepwear with their first pajama offerings. Kendra Scoot launched its first fragrances, and Kim Kardashian's Skims debuted a menswear collection [2].
Essity acquired Knix over a year ago in a $320 million deal, aiming to broaden their leakproof apparel segment globally [4]. With the U.S. expansion and the introduction of the Leakproof Shapewear collection, Knix is poised to make a significant impact in the U.S. market.
[1] Knix Opens 14th Store in Soho, NYC and Launches Fulfillment Center in Ohio [2] Brand Expansions: Cuup, Kendra Scoot, and Skims [3] Knix: The #1 Leakproof Brand [4] Essity Acquires Knix for $320 Million [5] Leakproof Shapewear: Absorbency and Shaping Benefits [6] Leakproof Shapewear: Prices [7] Leakproof Shapewear: Absorbency Capacity [8] Leakproof Shapewear: Purchase Options
- Knix, a Canadian brand known for its health-and-wellness products like leakproof intimate apparel, is expanding its product offerings with the introduction of Leakproof Shapewear in the United States.
- With Essity backing Knix, the brand aims to lead the industry in the field of absorbent apparel, including fashion-and-beauty items like shapewear.
- The introduction of the Leakproof Shapewear collection adds to Knix's diversification strategy, following the footsteps of other brands like Cuup, Kendra Scoot, and Skims.
- The retail sector, specifically the womens-health segment, will experience a revitalization with the arrival of brands like Knix, offering premium absorbent apparel solutions.
- As a result of product diversification, Knix is expected to embrace further growth in the finance and retail industries, bolstered by the brand's intrinsic focus on health and lifestyle.
