Boost your cholesterol levels naturally using this dietary supplement
At Heart & Soul Apothecary, we're all about what you leave out of your body mattering just as much as what you put in. That's why we proudly source our Lummi Island Wild Salmon Roe from the pristine waters surrounding Lummi Island, using sustainable, traditional fishing methods. But the goodness doesn't stop at sourcing—because when it comes to omega-3s, not all sources are created equal.
Let's tackle the elephant in the supplement aisle: The trouble with most fish oils.
The Fish Oil Boulevard of Broken Dreams
Fish oil is one of the most widely consumed supplements globally. The problem? It's often junk.
Say Goodbye to freshness, Welcome to Rancidville
Over half of the fish oil stocked on shelves is already oxidized—meaning it's spoiled before it even reaches your body. Why?
- Omega-3s (EPA and DHA) in fish oil are delicate. They're highly unsaturated and extremely sensitive to heat, light, and oxygen.
- Processing takes time. Most fish oils endure catching, pressing, refining, shipping, bottling, and storage before hitting the shelves, giving oxidation plenty of chances to set in.
- Few freshness standards. Many brands avoid testing for oxidation or hide behind proprietary blends, providing no transparency.
- The smell isn't always a giveaway. Even when rancid, fish oil capsules are coated and flavored, masking any signs of spoilage.
Rancid oil isn't just ineffective—it's toxic. It encourages inflammation, oxidative stress, and may even contribute to cardiovascular disease—the exact issue people take them to prevent.
Farmed Fish: The Hidden Villain
Many fish oils are derived from intensively-farmed salmon and other fish like tilapia or catfish. But here's the catch:
- Toxic feed. Farmed fish consume unnatural diets containing soy, corn, grains, chicken feathers, and nasty extras like antibiotics, pesticides, and synthetic colorants.
- Disease and parasites. The unhealthy living conditions in fish farms lead to lice infestations, fungal infections, high disease rates, which are controlled with medication residues that may end up in your oil.
- Lower nutrient density. Farmed salmon have significantly less omega-3 content compared to wild salmon, often featuring more omega-6 fats, which promote inflammation.
- Environmental devastation. Fish farm waste, uneaten feed, and chemical runoff pollute ocean floors, contributing to ecological destruction.
The Crown Jewel of Lummi Island Wild Salmon Roe
At H&S, our Wild Salmon Roe easily steals the show for purity, sustainability, and nutrient density.
Caught in Nature's Embrace
Our roe comes from pink and sockeye salmon caught off Lummi Island in the Salish Sea. The salmon are:
- Caught using reefnet methods—a gentle, selective technique ensuring the fish are unstressed, unharmed, and free of damage or bycatch.
- Never farmed—no hormones, antibiotics, genetically modified feed, or pollution to worry about.
- Immediately frozen to lock in freshness and nutrients from harvest to consumption.
Preserved for Purity
Unlike fish oil undergoing high-heat distillation, bleaching, deodorization, our salmon roe is freeze-dried at sub-zero temperatures to conserve omega-3s in their natural phospholipid form. This form is more stable and more bioavailable.
- No need for chemical solvents, no worries about oxidation, and no synthetic additives.
- You get omega-3s, astaxanthin, vitamin D, phospholipids, choline, and other critical nutrients in their natural ratios, just as Mother Nature intended.
Fish Oil vs. Wild Salmon Roe: A Battle of the Titans
In the Ring: Nature vs. Synthetic
Wild Salmon Roe gives you a different omega-3 experience than fish oil. You score whole-food nutrients paired with antioxidant protection and uncompromised purity.
Most fish oils are:
- Oxidized and rancid
- Processed with heat and solvents
- Derived from environmentally harmful farms or bottom-trawling practices
You deserve superiority.
Ready to Make a Change?
Provide your heart, brain, and body with the most nutrient-dense omega-3 source on the planet. Sustainably sourced, Freeze-dried for purity, Naturally rich in omega-3s, phospholipids, and antioxidants.
Embrace Wild Salmon Roe Now
Let your supplements complement your body, not sabotage it.
