Booming Yogurt and Probiotic Beverage Market to Reach a Notable USD 211.5 Billion by the Year 2034, exhibiting a substantial 5.6% yearly growth rate.
In the realm of health-conscious beverages, the yogurt and probiotic drink markets are poised for significant growth over the next decade. According to recent projections, the global yogurt drink market is set to soar from its current value of USD 63.98 billion in 2025, to an impressive USD 114.70 billion by 2034 [1].
This surge is not limited to yogurt drinks alone. The micro-ecological probiotic market, which encompasses probiotic drinks, is expected to expand from USD 4.13 billion in 2024 to a staggering USD 12.42 billion by 2034, with a robust compound annual growth rate (CAGR) of 11.6% during this period [1]. The probiotic yogurt market, specifically, is expected to double from its 2024 value of USD 20.13 billion, reaching USD 44.7 billion by 2034 [3].
These figures underscore a growing consumer interest in digestive health and probiotics.
In response to this burgeoning market, several brands are launching new products and expanding their infrastructure. Chobani, for instance, will debut probiotic yogurt drinks in January 2025, available in 7 oz, 10 oz, and 14 oz formats, with zero added sugar [2].
Yakult, a leading player in the probiotic drink market, is also making waves. The company has launched a Mango flavored variant in Indonesia, fortified with vitamin D for bone and immune health. Yakult is also scaling its U.S. presence with a planned $305 million new production facility in Bartow County, Georgia, due to be operational by 2026 and producing 2.7 million bottles per day [2].
Yakult has also introduced Yakult Plus Peach, a peach flavored probiotic drink with vitamin C, fiber, and 70% less sugar than Yakult Original, in Europe. In other regions, Yakult China and India have rolled out new flavor variants like Muscat Grape and Mango flavored Yakult Light [2].
Other brands are joining the fray as well. Chobani has introduced High Protein Greek Yogurt cups in late 2024, with flavors including Vanilla, Strawberry Kiwi, Mango, and Raspberry Lemon [2]. Yoplait has rolled out Yoplait Protein single-serve cups, each made with real fruit, live probiotics, and no artificial flavors or high-fructose corn syrup [2].
Moreover, Bio‐K+ has launched travel ready, shelf stable probiotic capsules, gluten free, vegan, non GMO, and now sold via Whole Foods and Amazon [2].
Yakult has confirmed major infrastructure investments under its 2025-2030 plan, including a second U.S. production facility, and upgrades to its central institute and eco-friendly packaging [2]. Yoplait, on the other hand, has confirmed that all its U.S. yogurts contain live and active probiotic bacteria [4].
These developments suggest a vibrant and competitive landscape in the yogurt and probiotic drink markets, with brands vying for a share of the growing consumer interest in these health-promoting beverages.
[1] Global Yogurt Drink Market Report, 2025 - 2034 [2] Various Company Press Releases [3] Global Probiotic Yogurt Market Report, 2025 - 2034 [4] Yoplait Official Website
- Brands are not only launching new probiotic yogurt drinks, but also expanding their infrastructure to cater to the growing consumer interest in health-and-wellness and digestive health, as seen in Chobani's debut of probiotic yogurt drinks and Yakult's planned $305 million new production facility.
- The fitness-and-exercise and healthy-diets sectors are seeing a parallel growth with the yogurt and probiotic drink markets, with brands like Chobani introducing High Protein Greek Yogurt cups and Yoplait rolling out Yoplait Protein single-serve cups.
- In the quest for a balanced lifestyle, consumers are increasingly turning to food-and-drink options that support nutrition, such as the launch of Yakult Plus Peach, a probiotic drink with vitamin C, fiber, and less sugar, and Bio-K+'s travel-ready, shelf-stable probiotic capsules.
